AI chatbot for real estate agents: buyers and sellers qualified before the call
In short
Brift talks to visitors on an agent or brokerage website: it asks buyers for their area, budget, timeline and financing status, asks sellers for the property and their timing, and books a showing or a listing appointment. Your team calls people who are ready.
What gets in the way today
- Portal leads and website leads arrive with a name and nothing else.
- Sellers want a value idea before they talk to an agent.
- Buyers browse at night and on weekends, when agents are at showings.
What Brift does
- Buyer qualification
- Area, price range, bedrooms, timeline, pre-approval: asked in a natural conversation.
- Seller intake
- Address, property type, timing, reason for selling, then a listing appointment.
- Booking
- Showings and calls go to your calendar link or come as a callback request.
- Summary per lead
- Each conversation lands in the dashboard with a short summary.
7-day free trial, ready in 60 seconds
Example conversation
VisitorWhat would my house sell for?
AgentAn agent will give you a proper market analysis. To prepare it: what is the address, how many bedrooms, and when are you thinking of selling?
Visitor3 bed in Plano, maybe spring.
AgentThanks. Would a 20-minute call this week work to go over recent sales nearby?
Illustrative example: on your site, the agent answers with your own information.
When Brift is not the right fit
- You want an automated home valuation (AVM) inside the chat: Brift does not pull MLS data.
- Your brokerage requires every lead to enter a specific CRM automatically and you have no way to forward email notifications to it.
Frequently asked questions
Can the agent show listings?
It talks about what is on your website. It does not search the MLS.
Does it follow fair housing rules?
It asks about budget, area and timing only, never about protected characteristics. Review the questions you add.
Can each agent of the brokerage have one?
Yes, one agent per website; extra sites are added to the plan.
How much does Brift cost?
$79 per month after a 7-day free trial, with unlimited conversations.