Your IP is in the methodology, not the inbox. Let Brift handle first-touch questions while you stay billable on client work.
You are solo or a small partnership. A prospect reads your LinkedIn post, lands on your site at 9 p.m., and emails three consultants. Whoever responds first with a clear point of view wins. You cannot be on call 24/7, but your competitor's agent can.
Paste your URL. The live scan reads your site and builds the agent: your offer, your engagement model, the implicit objections in your copy ("is this worth the fee?", "will this work for my industry?"), your social proof, your primary call to action. It also infers tone, most consultant sites produce a "trusted advisor" personality: credible, clear, never pushy. That default is usually right, and you can adjust it.
Then make it yours. The knowledge panel shows exactly what the agent believes about your practice, edit any of it. Upload a services PDF or paste notes the public site does not say: which engagements you no longer take, how you handle rate questions, the case study you mention when a fintech prospect asks for proof. Two fields and one upload later, the agent answers like you on a good day.
The widget itself is white-label and understated, twelve themes from warm Linen to dark Midnight, your name on it, your greeting. On a personal-brand site, it reads as a natural extension of the site, not a SaaS bolt-on. Install is one script line, with guides for Squarespace, Webflow, WordPress, and the other platforms consultants actually use.
A FAQ chatbot can recite your services page. That is not the job. The job is that a warm prospect on your site at 9 p.m. either leaves their email with context, books a slot on your calendar, or walks away to a competitor who answered faster. Brift answers the rate question the way you would, ranges, engagement models, "best fit when" criteria, and then asks the question that qualifies: what are you trying to solve, and when?
Every conversation is summarized in one line and labeled, Goal reached, Qualified, Low intent, so checking your pipeline takes the time of reading a text message. The most-asked-question stat doubles as positioning research: if visitors keep asking whether you work with early-stage startups, your homepage has not answered it, and now you know.
For consultants whose buyers are businesses, the ROI module is auto-enabled: a prospect can simulate what fixing their problem is worth before the first call, which reframes the fee conversation entirely. If your audience is general or your site is a portfolio, it stays off, Brift detects this from your site and you can override it either way.
Consultant websites get modest traffic, but each conversion is worth thousands. The bottleneck is response speed and after-hours coverage: a prospect answered within minutes is still comparing options, one answered the next morning has often already booked someone else. One recovered engagement typically pays for years of the subscription. The agent does not need to be better than you; it needs to be present when you are not.
Paste your consulting site URL, the agent learns your positioning and goes live in about 2 minutes.
It takes its voice from your own pages: the scan reads how you write and how you present the work, and the agent speaks that way. Most consultant sites produce a credible, advisor-style voice on their own. Add notes and documents and it gets closer still, because the voice follows what it knows about you.
You control what it shares. Many consultants let the agent give ranges and engagement models in chat while reserving exact quotes for calls, write that rule in your notes and the agent follows it.
That is exactly when it is worth it. At low volume, every lost lead hurts more. One recovered engagement usually covers a year of Brift many times over.
Yes, set the goal to "Book a call" and paste your Cal.com, Calendly, or other scheduling link. Prefer an intake form, email capture, or WhatsApp? Those are goals too.
The dashboard shows the conversation with an AI summary, an outcome label (Goal reached, Qualified, Low intent), and the captured email. You read one line, open the transcript if needed, and follow up with full context.
Paste your URL: live in 2 minutes. 7-day free trial, then $29/mo.
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