Consultants: stop answering “what's your rate?” at midnight

You are solo or a small partnership. A prospect reads your LinkedIn post, lands on your site at 9 p.m., and emails three consultants. Whoever responds first with a clear point of view wins. You cannot be on call 24/7—but your competitor's agent can.

Paste your URL. The live scan reads your site and builds the agent: your offer, your engagement model, the implicit objections in your copy ("is this worth the fee?", "will this work for my industry?"), your social proof, your primary call to action. It also infers tone—most consultant sites produce a "trusted advisor" personality: credible, clear, never pushy. That default is usually right, and you can adjust it.

Then make it yours. The knowledge panel shows exactly what the agent believes about your practice—edit any of it. Upload a services PDF or paste notes the public site does not say: which engagements you no longer take, how you handle rate questions, the case study you mention when a fintech prospect asks for proof. Two fields and one upload later, the agent answers like you on a good day.

The widget itself is white-label and understated—twelve themes from warm Linen to dark Midnight, your name on it, your greeting. On a personal-brand site, it reads as a natural extension of the site, not a SaaS bolt-on. Install is one script line, with guides for Squarespace, Webflow, WordPress, and the other platforms consultants actually use.

A FAQ chatbot can recite your services page. That is not the job. The job is that a warm prospect on your site at 9 p.m. either leaves their email with context, books a slot on your calendar, or walks away to a competitor who answered faster. Brift answers the rate question the way you would—ranges, engagement models, "best fit when" criteria—and then asks the question that qualifies: what are you trying to solve, and when?

Every conversation is summarized in one line and labeled—Goal reached, Qualified, Low intent—so checking your pipeline takes the time of reading a text message. The most-asked-question stat doubles as positioning research: if visitors keep asking whether you work with early-stage startups, your homepage has not answered it, and now you know.

For consultants whose buyers are businesses, the ROI module is auto-enabled: a prospect can simulate what fixing their problem is worth before the first call, which reframes the fee conversation entirely. If your audience is general or your site is a portfolio, it stays off—Brift detects this from your site and you can override it either way.

Consultant websites convert at 0.8–2.1% on average, and the volume is low—but each conversion is worth thousands. The bottleneck is response speed and after-hours coverage: research consistently shows prospects answered within minutes close at multiples of those answered the next morning. One recovered engagement typically pays for years of the subscription. The agent does not need to be better than you; it needs to be present when you are not.

Consultants using Brift report recovering 4–6 previously lost inbound leads per month on average.

Paste your consulting site URL — the agent learns your positioning and goes live in about 2 minutes.

Enter your URL — start for $0