Instant quote calculator for your website, no formulas to build
In short
Brift adds an instant quote calculator and an AI agent to a service business website. The visitor answers a few questions about the project, sees a price range, then leaves their details, so the business receives a lead that is already sized and priced. It is built from the website’s pages in 60 seconds, with no formulas and no developer.
How it works
- Paste your website URLBrift reads your pages: services, published prices, timelines, service area.
- Check the calculatorQuestions and ranges are suggested for your trade; adjust them in the studio.
- Paste one script tagOn WordPress, Wix, Squarespace or any site. Updates publish on their own.
The calculator by trade
- Roofing contractorGive homeowners an instant roof replacement range on your site: roof size, shingle type, then their contact details. Built from your website in 60 seconds.
- Solar installerLet homeowners size a system and see an installed price range on your solar website, then capture the lead. Built from your site in 60 seconds.
- HVAC contractorHomeowners pick a system type on your HVAC website and see an installed replacement range, then book a visit. Built from your site in 60 seconds.
- Pool builderHomeowners pick vinyl, fiberglass or concrete on your website and see an installed price range before they call. Built from your site in 60 seconds.
- Fence contractorHomeowners enter linear feet and fence material on your site and see an installed range, then send you the lead. Built from your site in 60 seconds.
Custom build, calculator builder or Brift
| Custom-built calculator | Calculator builder | Brift | |
|---|---|---|---|
| Cost | Often $250–$700 one-off | From about $18/month | $79/month after a 7-day trial |
| Setup | Days to weeks | You build the formulas | 60 seconds, from your website |
| Answers questions | No | No | Yes, 24/7, with your information |
| Price updates | Back to the developer | Edit the formulas | In the studio, published instantly |
Sources: a published custom calculator offer on Contra, and ConvertCalculator’s starting price on Capterra. Contra — instant price calculator for your website · Capterra — ConvertCalculator pricing
Pricing
Brift Unlimited: $79/month after a 7-day free trial, or $53/month billed annually ($632/year). Unlimited conversations.
FAQ
What is an instant quote calculator?
A tool on your site that asks what drives the price (size, material, options) and shows a range. It replaces the contact form that says nothing about budget.
Does the visitor see a firm price?
No, always a range. Your final quote stays yours, after the visit or the measure.
My trade is not listed. Can I still use it?
Yes. Brift builds the calculator from your pages whatever the trade; the pages below are detailed examples.
What does it cost?
One plan with a 7-day free trial. Pricing is shown below.