Stop burning strategist hours on prospects who cannot afford you. Brift pre-qualifies, frames scope, and books calls that are worth your retainer.
4.2 hrs
per week agency sellers spend on unqualified discovery calls
68%
of agency website visitors leave without submitting contact info
31%
of new business inquiries lack budget or timeline fit
Your case studies attract traffic, but visitors ghost the contact form because they do not know ballpark investment or whether you serve their vertical. Account leads take calls that should have been filtered in chat—and scope conversations restart from zero every time.
Agencies have seen this movie: a client asks for a chatbot, someone scopes a flow-builder project, three weeks later there is a decision tree that breaks on the first rephrased question. Brift inverts the economics. Paste the client's URL, let the live scan build the agent—offer, pricing, ideal customer, objections, social proof, tone—then review and publish. The setup that used to be a billable project becomes a deliverable you hand over in the first meeting.
Each agent has its own goal. A law-firm client wants intake-form submissions; an e-commerce client wants push-to-checkout; a SaaS client wants demos booked. Brift ships goal presets for all of these—book a call, capture lead, get a quote request, WhatsApp, call me, send to intake, push to checkout, push to signup—so the same tool covers your whole roster without custom builds.
Installation is one script tag, with platform guides for the stacks agencies actually ship: WordPress (theme or plugin), Webflow, Shopify, Wix, Squarespace, and custom React or Next.js builds. The verify step confirms the snippet is live on the homepage, so handoffs do not end with "can you check if it works?"
When a client says "we want a chatbot for the site," what they usually mean is: visitors ask the same five questions and nobody answers at night. A classic FAQ widget technically solves that—and converts none of it. Brift answers the same questions (services, pricing ballparks, process, timelines) and then does the part that pays: it qualifies the visitor and pushes toward the goal the client cares about, whether that is a booked call or a quote request.
This is an easy upsell conversation because the value is visible in the dashboard: conversations this week, goals reached, capture rate, and the most-asked question. You can show a client "your visitors asked about pricing 14 times this month, the agent captured 9 contacts and booked 3 calls"—numbers a support chatbot never produces.
For B2B clients, the ROI module adds a step no FAQ widget has: visitors simulate what the engagement could return for their size, before the first call. Brift auto-detects whether the audience is B2B and enables ROI accordingly; for branding or B2C portfolios you keep it off and let the agent focus on capture.
Every conversation lands in the dashboard with an AI summary—"ROI questions vs current tool, left without booking"—and an outcome label: Goal reached, Qualified, or Low intent. Captured emails sit next to the transcripts. Your team opens the dashboard Monday morning and knows exactly which threads deserve a human follow-up, with the full context one click away.
No CRM migration is required to start: the dashboard is the system of record for web conversations, and qualified contacts come with everything you need to follow up—email, summary, conversation context, and the goal status. Many agencies copy the hot ones into their pipeline tool of choice as part of their Monday routine.
Agencies typically cut unqualified discovery calls by 40% in the first month per deployed client site.
Add your agency site URL to preview Brift — then deploy an agent per client site in about 2 minutes each.
Yes. Agencies deploy Brift white-label as an add-on to retainer or performance engagements. You control branding; clients get 24/7 qualification on their domain and you get a recurring line item that takes minutes to deliver.
Each agent trains on its own URL and its own uploaded documents. Nothing is shared between agents—no cross-contamination between client brands, offers, or pricing.
No—it feeds it. The agent handles pre-call qualification and scope framing, so your team writes proposals for prospects whose budget, timeline, and needs are already documented in the conversation summary.
Book a call, capture lead, email, push to signup, quote request, WhatsApp, call me, send to an intake form, push to checkout, or a custom goal. Each client site gets its own goal and its own calendar or destination link.
Yes—the agent answers FAQ questions natively because it learned them from the site scan. The difference is that it also captures contacts and reaches goals, so the client gets the FAQ coverage they asked for plus the conversions they actually wanted.
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