AI chatbot for insurance agencies: quote requests with the details already in
In short
Brift talks to visitors on an independent agency website, finds out which line they need (home, auto, business, life), collects the details your agents use to quote, and books a call with a licensed agent. It does not quote premiums or bind coverage.
What gets in the way today
- Online quote forms are long, and people drop off halfway.
- Visitors want to know if you write their type of business or vehicle before they fill anything.
- Agents spend the first call collecting basic information.
What Brift does
- Line of business first
- Home, auto, commercial, life: the agent adapts the questions.
- Quote details
- Vehicles, property, industry, current carrier and renewal date, asked one at a time.
- Carrier and coverage questions
- Which carriers you represent and what you write, from your pages.
- Licensed agent call
- The visitor books a call; the agent receives the summary.
7-day free trial, ready in 60 seconds
Example conversation
VisitorDo you insure food trucks?
AgentYes, the agency writes commercial auto and liability for food trucks. When does your current policy renew, and how many trucks do you run?
VisitorOne truck, renewal in June.
AgentPerfect timing to compare. A licensed agent can call you this week; what’s the best number?
Illustrative example: on your site, the agent answers with your own information.
When Brift is not the right fit
- You need a comparative rater that returns live premiums: Brift is not a rater.
- Your state requires specific disclosures in every digital quote flow that you can’t display in a chat.
Frequently asked questions
Will the agent quote a premium?
No. It collects the information and a licensed agent quotes.
Can it explain coverage?
It explains what your pages say about each product and refers specific coverage questions to an agent.
Can it collect driver’s license numbers?
It is not meant to; collect sensitive data in your agency management system.
How much does Brift cost?
$79 per month after a 7-day free trial, with unlimited conversations.