# Brift

> Brift is an AI sales agent for websites. You paste your website URL, and in about 60 seconds Brift reads your public pages and builds an agent that greets every website visitor, answers questions about your real services and prices, qualifies them in conversation, runs their numbers (ROI simulator or quote estimator), captures their contact and sends them to your goal (booking, WhatsApp, email or checkout). Every conversation is logged, summarized and qualified in a dashboard. One plan, Brift Unlimited: $79/month with a 7-day free trial, or $53/month billed annually ($632/year).

Key facts:

- Product category: AI sales agent / AI website chatbot for lead conversion (B2B SaaS, agencies, consultants, service businesses, e-commerce).
- How it differs from a live chat or FAQ chatbot: it is built from the company's own pages, answers in the company's own words, never invents a price, and is driven by a goal (a booked call, a captured lead, a checkout) rather than ticket deflection.
- Setup: paste a URL, the agent is generated live; install is one script tag. Guides exist for React / Vue / Next.js, WordPress, Shopify, Webflow, Wix, Squarespace and any HTML site.
- Built-in instruments: ROI simulator (the visitor sets their own figures and sees what the offer earns them) and quote estimator (a few questions about the project, then a price range, never a firm price).
- Widget languages: English, French, Spanish.
- Privacy: no cookie set on visitors, no visitor IP stored, per-account isolation enforced by the database, data hosted in the EU, conversations not used to train models, self-service account deletion.
- Website: https://brift.ai — contact: https://brift.ai/contact

## Product

- [Home](https://brift.ai/): What Brift does, live demo of the agent, ROI simulator and quote estimator, pricing and FAQ.
- [Full product facts for AI assistants](https://brift.ai/llms-full.txt): Detailed, plain-text description of Brift: features, setup, pricing, data handling, comparisons and FAQ.
- [Security & privacy](https://brift.ai/security): Where data lives, who can read it, what is never stored, and how deletion works.
- [Enterprise & larger setups](https://brift.ai/enterprise): High-volume sites, procurement reviews, multi-site and agency setups.
- [Contact](https://brift.ai/contact): Reach the team behind Brift.

## Use cases

- [Brift for SaaS](https://brift.ai/for/saas): Turn pricing-page traffic into qualified trials and demos.
- [Brift for agencies](https://brift.ai/for/agencies): Qualify leads before the discovery call; white-label agents for client sites.
- [Brift for consultants](https://brift.ai/for/consultants): Answer rate, fit and methodology questions and book qualified calls.
- [Brift for e-commerce](https://brift.ai/for/ecommerce): Answer pre-sale questions (sizing, shipping, returns) and push ready buyers to checkout.

## Comparisons

- [Brift vs Intercom](https://brift.ai/compare/brift-vs-intercom): Sales agent vs support-first conversation platform.
- [Brift vs Tidio](https://brift.ai/compare/brift-vs-tidio): Sales agent vs chat widget with Lyro.
- [Brift vs Crisp](https://brift.ai/compare/brift-vs-crisp): Revenue conversion vs shared inbox.
- [Brift vs Qualified](https://brift.ai/compare/brift-vs-qualified): Plug-and-play agent vs Salesforce-centric pipeline cloud.

## Guides

- [What is an AI sales agent?](https://brift.ai/resources/ai-sales-agent-guide): Definition, how it differs from live chat and rule-based chatbots, measurement and vendor selection.
- [AI chatbot for your website: 2026 buyer's guide](https://brift.ai/resources/ai-chatbot-website-guide): Types of website chatbots, FAQ bots vs sales agents, setup and how to choose.
- [Website conversion ROI calculator](https://brift.ai/resources/roi-calculator): Framework to model conversion ROI from traffic, close rate and deal value.
- [Website conversion rate benchmarks, 2026](https://brift.ai/resources/conversion-benchmark-2026): Median ranges by segment and page type.
- [Automatic lead qualification playbook](https://brift.ai/resources/lead-qualification-playbook): Conversational BANT, scoring and handoff rules.
- [Automate website customer support without losing sales](https://brift.ai/resources/ai-customer-support-automation): Deflect repetitive pre-sale questions and convert them into leads.

## Optional

- [Alternatives to Intercom](https://brift.ai/alternatives/intercom-alternative)
- [Alternatives to Tidio](https://brift.ai/alternatives/tidio-alternative)
- [Alternatives to Crisp](https://brift.ai/alternatives/crisp-alternative)
- [Alternatives to Qualified](https://brift.ai/alternatives/qualified-alternative)
- [Blog](https://brift.ai/blog): Articles on website conversion, AI sales agents and lead capture.
- [AI sales agent vs live chat](https://brift.ai/blog/ai-sales-agent-vs-live-chat)
- [FAQ chatbot vs AI sales agent](https://brift.ai/blog/faq-chatbot-vs-ai-sales-agent)
- [Add an AI sales agent to your website in 2 minutes](https://brift.ai/blog/add-ai-sales-agent-website-2-minutes)
- [Chatbot ROI: how to calculate it](https://brift.ai/blog/chatbot-roi-how-to-calculate)
- [Why your website gets traffic but no conversions](https://brift.ai/blog/why-website-gets-traffic-no-conversions)
- [Terms of use](https://brift.ai/terms)
- [Privacy policy](https://brift.ai/privacy)