Website conversion rate calculator
Your conversion rate1 %Conversion rate = leads ÷ visits × 100.
With +0.5 point of conversion+10 more leads a month≈ $7,500 more revenue a month
Make my website answer my visitorsFor a small business website, conversion rate is the share of visits that become a lead: a quote request, a call, a form. Enter your monthly visits and leads to get your rate, then see what half a point more would bring, using your close rate and average sale.
How to use it
- Visits: last month’s visits, from Google Analytics or your site’s stats tool.
- Leads: anything that can become a sale (quote requests, calls from the site, forms, messages).
- Close rate and average sale: your own numbers, to translate the gain into revenue.
How to improve it
- Answer the price question: a quote calculator gives a range without publishing a firm price.
- Answer right away: a ready buyer does not wait until tomorrow.
- Check your site’s basics with the free website lead audit.
FAQ
How do you calculate conversion rate?
Divide leads by visits and multiply by 100. 20 leads from 2,000 visits is 1%.
Should phone calls count?
Yes, if they come from the website: they are leads just like forms.
Visits or visitors?
Use the same measure every month; the trend is what matters.
Is my data stored?
No, the calculation runs in your browser.