The problem
Your support team answers the same sizing, compatibility, and delivery questions in email, hours after the shopper already bought elsewhere. Live chat tools help, but staffing nights and weekends does not scale for lean DTC brands.
E-commerce: answer pre-sale questions before shoppers leave
Shoppers abandon when doubt wins. Brift resolves product, shipping, and policy questions in the moment, on the product page, not in a support queue.
How Brift solves it
- Product-trained answers from your catalog The live scan ingests your product pages, FAQs, and policy docs. The agent answers "will this fit?", "does it work with X?", and "how fast is shipping to Y?" with specifics, not "contact support." Anything the site does not say, you add as notes or uploaded documents.
- Push to checkout as a configured goal Set the goal to "Push to checkout" and the agent does not just answer, it nudges. Doubt resolved, objection handled, then the move toward the cart. For high-consideration items, switch the goal to lead capture and collect the email with the exact product context attached.
- Objection handling for price and trust Warranty, returns, authenticity, and value objections are handled in chat, using objection-response pairs the scan builds from your own policies, editable in the studio. Hesitant buyers get reassurance at the exact moment doubt would otherwise win.
Live on your store in about 2 minutes
Paste your storefront URL and the scan does the catalog reading for you: products, policies, shipping promises, guarantees, social proof. Install is one script tag with dedicated guides for Shopify, WooCommerce-style WordPress setups, Wix, Squarespace, and Webflow, then a verify step confirms the snippet is live. No app-store approval cycle, no developer ticket.
The widget matches your brand: twelve themes, your store name, your greeting, your proof points ("4.9/5 · free returns · ships in 24h"). On a polished storefront, a generic chat bubble erodes trust, white-label theming is the difference between "what is this popup?" and "oh, the store can answer me."
Support questions are sales questions in disguise
E-commerce teams usually shop for a "customer support chatbot" because the inbox is full of repetitive questions. But look at what those questions are: sizing, compatibility, shipping speed, returns. Every one of them is a purchase blocked by doubt. Answering them after the shopper leaves is support; answering them on the product page in real time is sales. Brift does the second one, with the FAQ coverage of the first built in.
The difference shows in what happens after the answer. A support bot closes the loop with "anything else?". Brift closes it with the goal you configured: a nudge to checkout for a ready buyer, an email capture for a hesitant one, a WhatsApp handoff if that is where your customers live. The conversation ends in an outcome, not a deflection.
And because lean DTC teams cannot staff nights and weekends, the always-on coverage matters more than in any other niche: evening and weekend sessions are when shopping happens. The agent holds the floor when your team is asleep, and Monday's dashboard shows what it did, conversations, goals reached, capture rate, and the question shoppers asked most.
B2C by default, B2B when it counts
For a consumer storefront, the ROI simulator stays off, shoppers do not need a payback model for a jacket. Brift detects this from your site automatically. But if you sell wholesale, B2B bundles, or high-ticket equipment, you can enable ROI for that audience and let business buyers simulate value before requesting a quote. Same agent, same install, the module follows the audience.
For considered purchases, furniture, equipment, anything configurable, the "Get a quote request" and "Capture lead" goals shine: the agent collects the email with the exact SKU and configuration discussed, so your follow-up is specific instead of "you visited our site."
See it on your site
Connect your storefront URL, Brift learns your catalog and goes live in about 2 minutes, no code required.
FAQ
Does Brift work with Shopify or WooCommerce?
Yes, Brift installs with a single script tag on any storefront, and ships step-by-step guides for Shopify, WordPress (theme or plugin), Wix, Squarespace, and Webflow. Product knowledge comes from your public pages plus anything you upload.
Can Brift handle returns and order-status requests?
Brift explains your policies, returns, warranty, shipping, because it learned them from your site. It does not look up individual order status; it routes those shoppers to your support channel instead of guessing, and stays focused on pre-sale conversion.
How is this different from Tidio or a live-chat tool?
Live chat needs staff; FAQ bots deflect. Brift answers product questions and then pushes toward a configured goal, checkout, lead capture, quote request. It is a sales agent with FAQ coverage, not a ticket tool with a bot attached.
We sell B2C. Is the ROI simulator going to feel weird?
It will never show: Brift detects a general consumer audience and keeps ROI off by default. It auto-enables only when the analysis detects business buyers, and you can override the setting either way.
What do we see in the dashboard?
Each conversation with a one-line AI summary, an outcome label (Goal reached, Qualified, Low intent), the captured email when there is one, and weekly stats: conversations, goals reached, capture rate, and the most-asked question, which doubles as free merchandising research.
See what Brift would look like on your site.
Paste your URL: live in 2 minutes. 7-day free trial, then $29/mo.
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