Shoppers abandon when doubt wins. Brift resolves product, shipping, and policy questions in the moment—on the product page, not in a support queue.
69%
average online shopping cart abandonment rate
35%
of abandonments tied to unanswered pre-sale product questions
22%
lift in conversion when live product answers are available on-page
Your support team answers the same sizing, compatibility, and delivery questions in email—hours after the shopper already bought elsewhere. Live chat tools help, but staffing nights and weekends does not scale for lean DTC brands.
Paste your storefront URL and the scan does the catalog reading for you: products, policies, shipping promises, guarantees, social proof. Install is one script tag with dedicated guides for Shopify, WooCommerce-style WordPress setups, Wix, Squarespace, and Webflow—then a verify step confirms the snippet is live. No app-store approval cycle, no developer ticket.
The widget matches your brand: twelve themes, your store name, your greeting, your proof points ("4.9/5 · free returns · ships in 24h"). On a polished storefront, a generic chat bubble erodes trust—white-label theming is the difference between "what is this popup?" and "oh, the store can answer me."
E-commerce teams usually shop for a "customer support chatbot" because the inbox is full of repetitive questions. But look at what those questions are: sizing, compatibility, shipping speed, returns. Every one of them is a purchase blocked by doubt. Answering them after the shopper leaves is support; answering them on the product page in real time is sales. Brift does the second one, with the FAQ coverage of the first built in.
The difference shows in what happens after the answer. A support bot closes the loop with "anything else?". Brift closes it with the goal you configured: a nudge to checkout for a ready buyer, an email capture for a hesitant one, a WhatsApp handoff if that is where your customers live. The conversation ends in an outcome, not a deflection.
And because lean DTC teams cannot staff nights and weekends, the always-on coverage matters more than in any other niche: evening and weekend sessions are when shopping happens. The agent holds the floor when your team is asleep, and Monday's dashboard shows what it did—conversations, goals reached, capture rate, and the question shoppers asked most.
For a consumer storefront, the ROI simulator stays off—shoppers do not need a payback model for a jacket. Brift detects this from your site automatically. But if you sell wholesale, B2B bundles, or high-ticket equipment, you can enable ROI for that audience and let business buyers simulate value before requesting a quote. Same agent, same install, the module follows the audience.
For considered purchases—furniture, equipment, anything configurable—the "Get a quote request" and "Capture lead" goals shine: the agent collects the email with the exact SKU and configuration discussed, so your follow-up is specific instead of "you visited our site."
E-commerce brands see 12–18% fewer support tickets and measurable cart recovery within the first 60 days.
Connect your storefront URL — Brift learns your catalog and goes live in about 2 minutes, no code required.
Yes—Brift installs with a single script tag on any storefront, and ships step-by-step guides for Shopify, WordPress (theme or plugin), Wix, Squarespace, and Webflow. Product knowledge comes from your public pages plus anything you upload.
Brift explains your policies—returns, warranty, shipping—because it learned them from your site. It does not look up individual order status; it routes those shoppers to your support channel instead of guessing, and stays focused on pre-sale conversion.
Live chat needs staff; FAQ bots deflect. Brift answers product questions and then pushes toward a configured goal—checkout, lead capture, quote request. It is a sales agent with FAQ coverage, not a ticket tool with a bot attached.
It will never show: Brift detects a general consumer audience and keeps ROI off by default. It auto-enables only when the analysis detects business buyers—and you can override the setting either way.
Each conversation with a one-line AI summary, an outcome label (Goal reached, Qualified, Low intent), the captured email when there is one, and weekly stats: conversations, goals reached, capture rate, and the most-asked question—which doubles as free merchandising research.
Enter your URL — live in 2 minutes, start for $0.
Start for free