Choose Crisp when you want a multichannel inbox (chat, email, social) at a low per-workspace price.
Choose Brift when your site needs a trained sales agent with ROI—not another team inbox.
Brift vs Crisp: shared inbox or revenue conversion?
Crisp bundles chat, inbox, and light automation for teams that want one messaging hub. Brift goes deep on turning visitors into qualified opportunities.
Crisp — All-in-One Messaging PlatformBrift — AI sales agent with built-in ROI simulator
Inbox-first vs outcome-first
Crisp's promise is consolidation: chat, email, and social DMs in one shared inbox at a workspace price that small support teams love. The bot layer exists, but it is scenario-based—you design the flows, you maintain them, and conversations that escape the flow land with a human.
Brift's promise is outcomes. The agent is generated from your website in about 2 minutes, answers free-form questions from that knowledge, and drives each conversation toward your configured goal. No scenario design, no flow maintenance—editing the agent means editing what it knows, not rewiring branches.
The dashboard difference mirrors this: Crisp shows you conversations to handle; Brift shows you results to act on—AI summaries, outcome labels (Goal reached, Qualified, Low intent), captured contacts, capture rate, and the most-asked question of the week.
For agencies: the per-client math
Agencies often pick Crisp for the price, then hit the wall of building bot scenarios per client. Brift's per-site model fits the agency workflow natively: each client site gets its own agent trained on its own URL with its own goal and white-label theme, deployed in minutes. The deliverable is conversion numbers, not an inbox the client must staff.
Feature comparison
| Feature | Crisp | Brift |
|---|---|---|
| ROI simulator built-in (auto-enabled for B2B) | — | ✓ |
| Setup time | Days to weeks | ~2 minutes |
| Auto-trained from URL (live scan) | ~ | ✓ |
| Price starting at | $25/mo | $29/mo |
| Editable objection handling, pre-built from your site | ~ | ✓ |
| Goal-driven conversations (booking, capture, signup, checkout, WhatsApp…) | ~ | ✓ |
| White-label theming (12 themes) | ~ | ✓ |
| No-code setup | ~ | ✓ |
| Multichannel shared inbox | ✓ | — |
| Pricing-page ROI and demo qualification | — | ✓ |
Choose Crisp if
- You need one inbox for chat, email, Instagram, and WhatsApp together.
- Support and sales share the same small team answering messages manually.
- Workspace pricing under $30/month is essential.
Choose Brift if
- Marketing-site conversion and qualified pipeline are the KPI—not message volume.
- You want objection playbooks and ROI without building Crisp bot scenarios by hand.
- Agencies need white-label sales agents per client site, not one shared inbox.
Pricing
Crisp
Crisp Pro plans often start around $25/month per workspace—see crisp.chat for current feature gates.
Workspace pricing is attractive; revenue features may still require manual bot design.
Brift
$29/mo
Start for $0. Sales-agent pricing with the ROI simulator included—no per-seat inbox scaling.
FAQ
Is Brift a full replacement for Crisp?
Not always. Crisp may still fit if you need a broad customer-support inbox across email, social, and tickets. Brift focuses on converting website visitors: goal-driven conversations, objection handling, ROI simulation for B2B audiences, and qualified lead capture—not post-sale support queues.
Which is faster to deploy: Crisp or Brift?
Brift scans your URL and builds a working agent in about 2 minutes, then installs with one script tag. Crisp often requires workflow design, integrations, and seat provisioning—especially on enterprise tiers—before it drives revenue outcomes.
Can we use Brift and Crisp together?
Yes. Many teams keep Crisp for support tickets and add Brift on marketing and pricing pages for sales conversations. Keep one place as the source of truth for qualified leads to avoid duplicate follow-up.
Where do captured leads go with Brift?
Into the Brift dashboard: every conversation arrives with an AI summary, an outcome label (Goal reached, Qualified, Low intent), and the captured email. Your team follows up from there with full context one click away.
See what Brift would look like on your site.
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