Lost revenue calculator: what unanswered website visitors cost you
Example values: replace them with yours.
Leads lost per month5
Revenue lost per month$3,750$45,000 per year. Visits × share leaving with a question × share who would have reached out × close rate × average sale.
Make my website answer around the clockEvery visitor who leaves with an unanswered question (a price, a timeline, an area served) is a possible lead that goes elsewhere. This calculator puts a number on it with your own assumptions: it uses no market averages, and the formula is shown.
How to estimate your numbers
- Visits: last month’s stats (Google Analytics or your site’s tool).
- Share leaving with a question: look at messages, missed calls and the questions customers ask on the first call. When unsure, keep the estimate low.
- Share who would have reached out: the part of those visitors with a real project; your sales experience is the best guide.
- Close rate and average sale: your own numbers.
How to win those leads back
- Show a price range, or add the free quote calculator.
- Answer nights and weekends with an agent that takes the request.
- Track your conversion rate monthly to see the effect.
FAQ
How reliable is the result?
As reliable as your assumptions. The calculator only multiplies your numbers; try a low and a high estimate.
How do I know how many visitors leave with a question?
Count questions received by chat, phone and email, plus missed calls; an agent on the site makes them visible.
Why a yearly figure?
To compare the loss with the cost of a fix, like $79 per month for the Brift agent.
Is my data stored?
No, the calculation runs in your browser.