Free website lead audit: how many leads are you losing?
This tool reads your website the way a ready-to-buy visitor would and checks six things: visible prices or ranges, a clear call to action, social proof, a path to request a quote, instant contact and a description for Google. It returns a score out of 100 and what to fix. Free, no signup.
How the score works
Each check is worth a fixed number of points, out of 100:
| Prices or ranges shown | 25 |
|---|---|
| Clear call to action | 15 |
| Social proof | 15 |
| Path to request a quote | 15 |
| Instant contact (phone, email, WhatsApp) | 15 |
| Description for Google | 15 |
Prices weigh the most: it is the question every visitor has before reaching out, and the one small business websites answer least.
What next?
The most common gap is price. A quote calculator answers it without publishing a firm price: the visitor sees a range, you get the lead.
FAQ
Is the audit really free?
Yes, no signup. It uses the same website reading Brift runs when it builds an agent.
How is my site read?
Like a visit: the homepage and main pages linked from the menu. Nothing on your site is changed.
Why can my site not be read?
Some sites block automated reads or are very slow. Try again, or test another page’s address.
Does a good score guarantee leads?
No, but a poor one drives them away. The audit checks what makes a ready buyer leave, not your traffic.