Brift.ai vs Drift: which AI sales agent for your website in 2026
In short
Drift pioneered B2B conversational marketing; Clari + Salesloft are sunsetting it, and its chat widget stops working after January 31, 2027. Brift.ai is an AI sales agent for websites, built from your own pages, at a flat $79/month: it answers website visitors, qualifies leads and books the next step.
Tools compared
| Tool | Published price | What is included | Answers visitors | Gives a price | Strength |
|---|---|---|---|---|---|
| Drift (Salesloft) | No published price; product retired on January 31, 2027 (source) | The chat widget stops working after January 31, 2027 | Yes, until the product is retired | No built-in price calculator | Pioneer of B2B conversational marketing, tied to Salesloft |
| Brift | $79/month after a 7-day trial ($632/year) | Unlimited conversations, agent + quote or ROI calculator | Yes, from your website’s own information | Yes: price range built from your website | Builds itself from your website URL in 60 seconds |
Published by Brift. Every price links to the tool’s pricing page, read on the date shown.
Setup
Drift relies on playbooks: you design the questions and routing rules, then maintain them. Brift.ai reads your website and builds the agent in about a minute; you review it and add your rules in the studio.
Pricing
Drift does not publish a price, and the product is being retired. Brift.ai is $79 per month after a 7-day free trial, with unlimited conversations.
What happens next
Salesloft’s FAQ asks Drift customers to remove the Drift script and install a replacement before January 31, 2027. Brift.ai installs with one script tag and has step-by-step guides for WordPress, Shopify, Webflow, Wix and others.
Which tool for whom
- Drift
- Only until your contract ends: the product is retired on January 31, 2027.
- Brift.ai
- You want a replacement that qualifies and books without playbooks, at a flat price.
- Not Brift.ai
- If you need enterprise routing across many reps in Salesforce, look at Qualified.
7-day free trial, live in 60 seconds
FAQ
Is Brift.ai related to Drift?
No. Brift.ai is an independent company; the names are similar by coincidence.
Can I import my Drift playbooks?
Not automatically. Brift.ai rebuilds the qualifying questions from your website, and you can add your own rules.
Does Brift.ai book meetings?
Yes, it sends qualified visitors to your booking link or collects a callback request.
How much does Brift.ai cost?
$79/month after a 7-day free trial, with unlimited conversations.