AI assistants

Brift for Mistral Le Chat

Brift is like having your own Mistral Le Chat on your website: an AI assistant that knows your business, answers every visitor, day and night, and turns them into customers. And Mistral Le Chat itself can help you make it even better. Below are ready-made requests: one click opens them in Mistral Le Chat, you fill in the brackets, done.

Build my assistant from my website

Free to start · Ready in 60s

What Brift does on your website

  • It greets every visitor and answers their questions from your own website, day and night.
  • It helps them choose, and can estimate a price range or the return on your offer with their own numbers.
  • It asks the right questions to see who is ready to buy.
  • It sends you their contact details and a summary, or takes them straight to your booking link, WhatsApp or checkout.
  • It is ready in about 60 seconds: you paste your website address, nothing to write.

Get more out of Brift with Mistral Le Chat

Ready-made requests. One click opens Mistral Le Chat with the request filled in: replace the parts in brackets with your own details.

Choose your assistant’s tone and instructions

An assistant that talks like your best salesperson converts more.

My website: [your website address]. I sell [what you sell] to [who your customers are]. I am setting up Brift, an AI assistant that talks to my website visitors and turns them into customers. Based on my business and my market, tell me: 1) the tone my assistant should use, 2) the 5 most important instructions to give it, 3) what it should never say. Keep it short and practical.

The request is also copied: if it does not appear, paste it.

Find the questions your website leaves unanswered

Every unanswered question is a visitor who leaves.

My website: [your website address]. I sell [what you sell]. List the 10 questions a visitor asks before buying from me that my website does not answer clearly. For each one, write a short, honest answer I can add to my website, so my Brift assistant can use it too.

The request is also copied: if it does not appear, paste it.

Prepare answers to price objections

“It’s too expensive” can be handled, with the right answer ready.

I sell [what you sell] at [your price or price range]. Visitors often say: “it’s too expensive”, “I’ll think about it”, “I’m comparing with others”. Write a short, honest answer to each that my website assistant could give, ending with a question that keeps the conversation going.

The request is also copied: if it does not appear, paste it.

Write the first message your visitors see

The first line decides whether visitors reply.

My business: [what you sell, to whom]. Write 5 short opening messages (under 20 words) for the assistant on my website. Each should end with an easy question that makes visitors want to reply. Avoid “How can I help you?”.

The request is also copied: if it does not appear, paste it.

Learn from a conversation

Your conversations tell you what visitors really want.

Here is a conversation between my website assistant and a visitor: [paste the conversation from your Brift dashboard]. What did the visitor really want? Were they ready to buy? What should I change on my website or in my assistant’s instructions to convert more visitors like this one?

The request is also copied: if it does not appear, paste it.

Check if Brift fits your business

An outside opinion before you start.

Look at brift.ai and tell me honestly whether an AI sales assistant like Brift would help my business: [what you sell, to whom, roughly how many visitors a month]. What would it change, and what would it not?

The request is also copied: if it does not appear, paste it.

Why Mistral Le Chat is a good fit

  • A European assistant, a natural fit if you prefer to keep your work in Europe. Brift hosts its data in the EU too.
  • Fluent in French, English and Spanish, the three languages your Brift assistant speaks.
  • Fast for short rewrites: a welcome message, an answer, a price range.

How to start

  1. Paste your website address on brift.ai: your assistant is ready in about 60 seconds.
  2. Open one of the requests above in Mistral Le Chat and fill in the brackets.
  3. Paste Mistral Le Chat’s suggestions into your Brift studio, or add its answers to your website.
  4. Add Brift to your site with one line, following our guide for your platform.
Build my assistant from my website

Free to start · Ready in 60s

Good to know

  • Brift is an independent product, not made by Mistral AI, and there is no Brift app inside Mistral Le Chat.
  • Mistral Le Chat helps you prepare. Brift is the assistant that talks to your visitors, on your website.

Questions

Is Brift the same thing as Mistral Le Chat?

No. Mistral Le Chat is an assistant you talk to. Brift is an assistant that talks to your visitors, on your website, using what your website says about your business. You can use both together.

Do I need to know how to code?

No. You paste your website address on brift.ai and your assistant is ready in about 60 seconds. Installing it takes one line, with step by step guides for WordPress, Wix, Shopify, Webflow, Squarespace and more.

What do I do with Mistral Le Chat’s answers?

Paste the tone and instructions into your Brift studio, and add the answers to your website pages: Brift reads your pages, so everything you add there, your assistant knows.

Where does Brift keep my data?

In the European Union. Your visitors get no cookie from Brift and their IP address is not kept.

Brift with other AI tools

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