Roofing estimate calculator for your website, live in 60 seconds
In short
Brift adds an instant roofing estimate to a contractor’s website: the homeowner enters the roof size and shingle type, sees a price range, and leaves their details. No satellite measurement setup and no formulas to build; Brift reads the contractor’s pages and answers follow-up questions in chat. $79/month after a 7-day free trial.
Try the calculator
Example using published average prices
Published national averages, installed. The calculator on your site uses YOUR pricing, read from your pages and adjustable.
Put this calculator on my site7-day free trial, live in 60 seconds
What your visitors ask before they call
- How much is a roof replacement for a 2,000 sq ft house?
- Architectural or 3-tab shingles: what is the price difference?
- Do you do a tear-off or overlay?
- Will insurance cover storm damage?
- How long does a replacement take?
- Do you offer financing?
What the calculator asks
- Roof size
- Priced per square (100 sq ft); size drives most of the total.
- Shingle type
- 3-tab is cheaper than architectural; premium lines add more.
- Pitch and complexity
- Steep roofs, valleys and dormers add labor and safety equipment.
- Tear-off layers
- Removing one or two old layers adds disposal and labor.
Price ranges for the trade
The calculator never shows a firm price: a range, then the next step you choose (booking, call-back, detailed quote).
| Option | Range | Source |
|---|---|---|
| 3-tab asphalt shingles | $4.25 – $8.25 / sq ft | Inch Calculator |
| Architectural shingles | $4.50 – $12.50 / sq ft | Inch Calculator |
Published national averages, installed. The calculator on your site uses YOUR pricing, read from your pages and adjustable.
Example conversation
VisitorHi, what would a new roof cost for a 2,000 sq ft ranch?
AgentMostly depends on the shingle. Are you thinking 3-tab or architectural?
VisitorArchitectural. There’s one old layer to tear off.
AgentHere’s the installed range for that size; tear-off is included in our standard quotes. Want me to book a free inspection to measure the pitch?
Illustrative example: on your site, the agent answers with your prices and timelines.
What you receive
A lead that arrives with the project, the range shown and the visitor’s contact details, by email and in your dashboard with a summary of the conversation.
Setup
Paste your website URL: Brift reads your pages and builds the agent and the calculator in 60 seconds. Then paste one script tag once (WordPress, Wix, Squarespace, Webflow, GoDaddy or any site). Updates publish without touching your site again.
Custom build, calculator builder or Brift
| Custom-built calculator | Calculator builder | Brift | |
|---|---|---|---|
| Cost | Often $250–$700 one-off | From about $18/month | $79/month after a 7-day trial |
| Setup | Days to weeks | You build the formulas | 60 seconds, from your website |
| Answers questions | No | No | Yes, 24/7, with your information |
| Price updates | Back to the developer | Edit the formulas | In the studio, published instantly |
Sources: a published custom calculator offer on Contra, and ConvertCalculator’s starting price on Capterra. Contra — instant price calculator for your website · Capterra — ConvertCalculator pricing
Pricing
Brift Unlimited: $79/month after a 7-day free trial, or $53/month billed annually ($632/year). Unlimited conversations.
FAQ
Does the homeowner see a firm price?
No. They see a range, never a firm quote. Your final quote follows the inspection.
How is this different from satellite-measurement estimators?
There is nothing to measure or configure: Brift builds the calculator and the chat agent from your website, and you adjust the price per square in the studio.
Does it work on WordPress, Wix or Squarespace?
Yes. One script tag, pasted once. Updates publish without touching your site again.
What does it cost?
$79/month after a 7-day free trial, or $53/month billed annually. Unlimited conversations.