Pool cost calculator for pool builder websites
In short
Brift adds an inground pool cost calculator to a pool builder’s website: the homeowner picks the shell type and sees an installed range, then the AI agent answers questions about size, decking and timelines and books a design visit. Brift already runs for pool builders in France.
Try the calculator
Example using published average prices
Published ranges for pool installation only, without decking or fencing.
Put this calculator on my site7-day free trial, live in 60 seconds
What your visitors ask before they call
- How much is a 12 x 24 inground pool?
- Fiberglass, vinyl or gunite: which should I choose?
- What about decking and fencing?
- How long does the build take?
- Do you offer financing?
What the calculator asks
- Shell type
- Vinyl liner, fiberglass and concrete/gunite have distinct ranges.
- Size
- Larger pools scale the excavation, shell and finishes.
- Site access and soil
- Rock, slope or tight access raise excavation costs.
- Decking and features
- Decking, fencing, heater and lighting are priced on top.
Price ranges for the trade
The calculator never shows a firm price: a range, then the next step you choose (booking, call-back, detailed quote).
| Option | Range | Source |
|---|---|---|
| Vinyl liner | $38,000 – $70,000 | This Old House |
| Fiberglass | $50,000 – $95,000 | This Old House |
| Concrete / gunite | $58,000 – $100,000 | This Old House |
Published ranges for pool installation only, without decking or fencing.
Example conversation
VisitorBallpark for a fiberglass pool, about 12 by 24?
AgentHere’s the installed range for fiberglass at that size, before decking. Is the yard flat and accessible for an excavator?
VisitorFlat, side gate is 10 feet wide.
AgentThat works. Want to book a design visit to walk the yard and pick the model?
Illustrative example: on your site, the agent answers with your prices and timelines.
What you receive
A lead that arrives with the project, the range shown and the visitor’s contact details, by email and in your dashboard with a summary of the conversation.
Setup
Paste your website URL: Brift reads your pages and builds the agent and the calculator in 60 seconds. Then paste one script tag once (WordPress, Wix, Squarespace, Webflow, GoDaddy or any site). Updates publish without touching your site again.
Custom build, calculator builder or Brift
| Custom-built calculator | Calculator builder | Brift | |
|---|---|---|---|
| Cost | Often $250–$700 one-off | From about $18/month | $79/month after a 7-day trial |
| Setup | Days to weeks | You build the formulas | 60 seconds, from your website |
| Answers questions | No | No | Yes, 24/7, with your information |
| Price updates | Back to the developer | Edit the formulas | In the studio, published instantly |
Sources: a published custom calculator offer on Contra, and ConvertCalculator’s starting price on Capterra. Contra — instant price calculator for your website · Capterra — ConvertCalculator pricing
Pricing
Brift Unlimited: $79/month after a 7-day free trial, or $53/month billed annually ($632/year). Unlimited conversations.
FAQ
Does it include decking and fencing?
The default ranges cover the pool only. You can add your own options and prices in the studio.
Will it book design consultations?
Yes. You choose the goal and the agent drives every conversation there.
Is the price firm?
No, always a range. Your quote follows the site visit.
What does it cost?
$79/month after a 7-day free trial.