White-label AI sales agent for agencies: the playbook to sell it to clients
In short
An agency can turn an AI sales agent into a recurring service: install it on each client site under the client’s brand, tune it to their offer, and report every month on conversations, leads and booked calls. This playbook covers the offer, how to price it, the setup in a day per client, and what not to promise.
1. The offer
Sell an outcome, not software: "your website answers and qualifies visitors at night, and you get the leads with a summary". Bundle it with what you already do: a new website, SEO, ads landing pages.
2. Pricing logic
Most agencies charge a setup fee for the tuning and a monthly fee that covers the tool, monthly tweaks and the report. Keep your margin clear: the tool is a fixed cost per site, your work is the value.
3. Setup in a day per client
- Build the agent from the client’s website.
- Add their price ranges, service area and the questions they ask on first calls.
- Match the client’s colors and tone (white label).
- Install the snippet and test the five most common questions.
4. Monthly report
Conversations, leads captured, calls booked, top questions, and one change made this month. The top questions are also content ideas for the client’s site, which is more work for you.
What not to promise
Do not promise a number of leads before you have a month of data. Promise answers at any hour, qualified requests and a monthly report; the numbers follow.
FAQ
Is it really white-label?
Yes: each client site gets its own agent in the client’s colors.
How are extra client sites billed?
Each extra site is added to your plan; see the pricing on brift.ai.
Can clients see their own conversations?
You can share the conversation summaries and leads with each client.
How much does Brift.ai cost?
$79 per month after a 7-day free trial, with unlimited conversations.