AI sales agent for e-commerce: a complete setup guide for online stores
In short
On an online store, an AI sales agent acts like the salesperson in a shop: it asks two or three questions, recommends the right product, answers sizing, shipping and returns questions, and sends the shopper to the product page or the cart. Set it up well by giving it clean product pages and clear policies, choosing the three conversations that matter most, and measuring sales from chat, not chat volume.
1. Feed it the right pages
The agent is only as good as what it reads: product pages with real specs, a size guide, shipping times and costs, and the returns policy. Missing information is the first cause of bad answers; fix the page, not the bot.
2. Pick the three conversations that sell
- Choosing: "which one for me?" (needs, budget, use).
- Fit: size, compatibility, care.
- Reassurance: delivery date, returns, warranty, payment options.
3. Decide where each conversation ends
Each conversation should end on a page: the recommended product, the cart, or, for custom orders, WhatsApp or a quote request. An answer with no link is a lost sale.
4. Measure what matters
Track orders and revenue from shoppers who chatted versus those who did not, and the questions that come up most. Recurring questions are product page fixes waiting to happen.
When a FAQ bot is enough
If shoppers rarely hesitate (repeat purchases, simple products) and most questions are about order tracking, a support bot or a good FAQ page may be all you need.
FAQ
Does it work with Shopify?
Yes, Brift.ai installs on Shopify with one snippet. See the Shopify install guide.
Does it know live stock?
No, it reads product pages; availability shows on the page it sends the shopper to.
Can it offer a discount code?
Yes, if you give it the rule (first order, minimum basket).
How much does Brift.ai cost?
$79 per month after a 7-day free trial, with unlimited conversations.