Brift vs Zipchat: which one turns website visitors into leads?
In short
Zipchat is an AI sales agent for e-commerce, priced by replies ($64 to $960 per month billed annually, about 300 to 6,000 conversations). Brift.ai is built for service businesses and B2B websites, at $79/month with unlimited conversations and a built-in quote and ROI calculator.
Tools compared
| Tool | Published price | What is included | Answers visitors | Gives a price | Strength |
|---|---|---|---|---|---|
| Zipchat | $64, $240, $480 or $960 per month (billed annually) (source) | About 300 to 6,000 conversations a month depending on plan | Yes, AI agent for e-commerce | No quote calculator | Built for online stores (Shopify) |
| Brift | $79/month after a 7-day trial ($632/year) | Unlimited conversations, agent + quote or ROI calculator | Yes, from your website’s own information | Yes: price range built from your website | Builds itself from your website URL in 60 seconds |
Published by Brift. Every price links to the tool’s pricing page, read on the date shown.
Where Zipchat is strong
Product recommendations and cart recovery for Shopify stores, with many channels and languages.
The difference that matters for a service business
Reply caps make the cost follow traffic. Brift.ai is flat, and it prices projects (quote ranges) rather than products.
Which tool for whom
- Zipchat
- You run a Shopify store and want an AI shopping assistant.
- Brift
- Your website should produce quote requests and bookings, at a flat price, and visitors ask what things cost.
- Not Brift
- If you need a help-desk bot for existing customers or a team inbox, Brift is not built for that.
7-day free trial, live in 60 seconds
FAQ
How much does Zipchat cost?
$64, $240, $480 or $960 per month billed annually, for about 300 to 6,000 conversations (pricing page, October 24, 2026).
Does Brift limit messages?
No. One flat plan with unlimited conversations.
Can I try Brift on my own site?
Yes. Paste your URL: the agent is built in 60 seconds, with a 7-day free trial.
Are these prices current?
They were read on each vendor’s pricing page on October 24, 2026; every price links to its source.