Brift vs Olark: which one turns website visitors into leads?
In short
Olark is a long-standing live chat tool: $29 per agent per month for human chat, and an AI website agent at $400/month billed annually. Brift.ai is an AI sales agent built from your website at $79/month with unlimited conversations, which qualifies visitors and shows a price range.
Tools compared
| Tool | Published price | What is included | Answers visitors | Gives a price | Strength |
|---|---|---|---|---|---|
| Olark | Live chat from $29 per agent/month; AI website agent $400/month (billed annually) (source) | AI plan includes one human seat; +$29 per extra agent | Yes, with the AI agent plan | No built-in price calculator | Simple, long-established live chat |
| Brift | $79/month after a 7-day trial ($632/year) | Unlimited conversations, agent + quote or ROI calculator | Yes, from your website’s own information | Yes: price range built from your website | Builds itself from your website URL in 60 seconds |
Published by Brift. Every price links to the tool’s pricing page, read on the date shown.
Where Olark is strong
Simple, reliable live chat for small teams who want to answer visitors themselves, with an AI option on top.
The difference that matters for a service business
Live chat needs someone online; the AI plan costs five times Brift.ai. Brift.ai answers at any hour, asks the questions that size the project and books the next step.
Which tool for whom
- Olark
- Your team wants to chat live with visitors during office hours.
- Brift
- Your website should produce quote requests and bookings, at a flat price, and visitors ask what things cost.
- Not Brift
- If you need a help-desk bot for existing customers or a team inbox, Brift is not built for that.
7-day free trial, live in 60 seconds
FAQ
How much does Olark cost?
Live chat from $29 per agent per month; the AI website agent is $400/month billed annually (pricing page, October 24, 2026).
Does Brift limit messages?
No. One flat plan with unlimited conversations.
Can I try Brift on my own site?
Yes. Paste your URL: the agent is built in 60 seconds, with a 7-day free trial.
Are these prices current?
They were read on each vendor’s pricing page on October 24, 2026; every price links to its source.