Brift vs Landbot: which one turns website visitors into leads?
In short
Landbot lets you design conversational flows visually: free, then €40 or €100 per month (€32 or €80 billed annually) with 100 to 300 AI chats a month. Brift.ai builds the agent from your website in about a minute, at $79/month with unlimited conversations.
Tools compared
| Tool | Published price | What is included | Answers visitors | Gives a price | Strength |
|---|---|---|---|---|---|
| Landbot | Free, then €40 or €100 per month (€32 or €80 billed annually) (source) | 500 or 2,500 chats a month, of which 100 or 300 AI chats | Yes, with capped AI chats | Possible if you build the formulas yourself | Visual builder for conversational flows |
| Brift | $79/month after a 7-day trial ($632/year) | Unlimited conversations, agent + quote or ROI calculator | Yes, from your website’s own information | Yes: price range built from your website | Builds itself from your website URL in 60 seconds |
Published by Brift. Every price links to the tool’s pricing page, read on the date shown.
Where Landbot is strong
Fine control over every step of a flow, forms in chat, and a WhatsApp option.
The difference that matters for a service business
With a builder, you write and maintain the flows. Brift.ai writes the questions from your pages and answers anything the visitor asks, not only the scripted paths.
Which tool for whom
- Landbot
- You want to design every step of a scripted flow yourself.
- Brift
- Your website should produce quote requests and bookings, at a flat price, and visitors ask what things cost.
- Not Brift
- If you need a help-desk bot for existing customers or a team inbox, Brift is not built for that.
7-day free trial, live in 60 seconds
FAQ
How much does Landbot cost?
Free, then €40 or €100 per month (€32 or €80 billed annually), with 100 or 300 AI chats included (pricing page, October 24, 2026).
Does Brift limit messages?
No. One flat plan with unlimited conversations.
Can I try Brift on my own site?
Yes. Paste your URL: the agent is built in 60 seconds, with a 7-day free trial.
Are these prices current?
They were read on each vendor’s pricing page on October 24, 2026; every price links to its source.