Brift vs Gorgias: which one turns website visitors into leads?
In short
Gorgias is a helpdesk for online stores, priced by ticket volume, with an AI Agent billed $0.90 per automated interaction on annual plans. Brift.ai is an AI sales agent for websites at $79/month with unlimited conversations, focused on pre-sale questions, qualification and bookings.
Tools compared
| Tool | Published price | What is included | Answers visitors | Gives a price | Strength |
|---|---|---|---|---|---|
| Gorgias | Plans priced by ticket volume; AI Agent $0.90 per automated interaction (annual) (source) | Each AI Agent interaction also counts as a helpdesk ticket | Yes, AI agent for e-commerce support | No quote calculator | E-commerce helpdesk tied to Shopify |
| Brift | $79/month after a 7-day trial ($632/year) | Unlimited conversations, agent + quote or ROI calculator | Yes, from your website’s own information | Yes: price range built from your website | Builds itself from your website URL in 60 seconds |
Published by Brift. Every price links to the tool’s pricing page, read on the date shown.
Where Gorgias is strong
Order-related support (tracking, returns) tightly integrated with Shopify.
The difference that matters for a service business
Gorgias resolves tickets after the sale; Brift.ai works before it, answering, pricing and qualifying.
Which tool for whom
- Gorgias
- Your main need is after-sales support for a Shopify store.
- Brift
- Your website should produce quote requests and bookings, at a flat price, and visitors ask what things cost.
- Not Brift
- If you need a help-desk bot for existing customers or a team inbox, Brift is not built for that.
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FAQ
How much does Gorgias cost?
Plans are priced by ticket volume; the AI Agent costs $0.90 per automated interaction on annual contracts (pricing page, October 24, 2026).
Does Brift limit messages?
No. One flat plan with unlimited conversations.
Can I try Brift on my own site?
Yes. Paste your URL: the agent is built in 60 seconds, with a 7-day free trial.
Are these prices current?
They were read on each vendor’s pricing page on October 24, 2026; every price links to its source.