Brift vs Freshchat: which one turns website visitors into leads?
In short
Freshchat is customer messaging in the Freshworks suite: free up to 10 agents, then $19 to $79 per agent per month billed annually, with the Freddy AI Agent at $49 per 100 sessions after 500 free. Brift.ai is an AI sales agent for websites at $79/month, unlimited conversations.
Tools compared
| Tool | Published price | What is included | Answers visitors | Gives a price | Strength |
|---|---|---|---|---|---|
| Freshchat | Free up to 10 agents, then $19, $49 or $79 per agent/month (billed annually) (source) | Freddy AI Agent: 500 sessions included, then $49 per 100 sessions | Yes, with Freddy AI Agent | No built-in price calculator | Multichannel messaging in the Freshworks suite |
| Brift | $79/month after a 7-day trial ($632/year) | Unlimited conversations, agent + quote or ROI calculator | Yes, from your website’s own information | Yes: price range built from your website | Builds itself from your website URL in 60 seconds |
Published by Brift. Every price links to the tool’s pricing page, read on the date shown.
Where Freshchat is strong
Multichannel inbox for support teams already on Freshworks.
The difference that matters for a service business
Session pricing grows with traffic and the product is built around support. Brift.ai is built to turn visitors into qualified leads and bookings.
Which tool for whom
- Freshchat
- You already run support on Freshworks and want chat in the same place.
- Brift
- Your website should produce quote requests and bookings, at a flat price, and visitors ask what things cost.
- Not Brift
- If you need a help-desk bot for existing customers or a team inbox, Brift is not built for that.
7-day free trial, live in 60 seconds
FAQ
How much does Freshchat cost?
Free up to 10 agents, then $19, $49 or $79 per agent/month billed annually; Freddy AI Agent $49 per 100 sessions after 500 free (pricing page, October 24, 2026).
Does Brift limit messages?
No. One flat plan with unlimited conversations.
Can I try Brift on my own site?
Yes. Paste your URL: the agent is built in 60 seconds, with a 7-day free trial.
Are these prices current?
They were read on each vendor’s pricing page on October 24, 2026; every price links to its source.